Product page prompt
A copy-and-paste prompt for ChatGPT, Claude or Gemini that gets a professional product page on the first try, plus the cheapest model that does it well.
What most people type
Hi! Hope you're doing well. Could you please write me a product description for my online store? It's for a stainless steel water bottle, 24oz, keeps drinks cold for 24 hours and hot for 12. It's basically for people who hike and go to the gym. I want it to sound friendly and not too salesy. Thanks so much in advance!
It works, but the AI has to guess your main keyword, brand name and materials and finish, so the first answer usually needs another round. The version below asks for exactly what a professional would deliver.
The better prompt
Write a full product page for my online store, built to rank on Google, for a stainless steel water bottle. Tone: friendly, not too salesy. Benefits over features, original copy, no unverifiable claims. Facts: - 24oz stainless steel water bottle - Keeps drinks cold for 24 hours and hot for 12 hours - For people who hike and go to the gym Main keyword: [main keyword]. Brand: [brand name]. Also use these placeholders where needed: [materials and finish], [dimensions and weight], [colors or variants], [price], [SKU], [what's in the box], [care instructions], [warranty and shipping policy]. Include, in markdown with headings: 1. SEO title (under 60 characters) and meta description (under 155 characters) using the main keyword, plus 2-3 natural secondary keywords 2. URL slug 3. H1 product name 4. Intro of 2-3 sentences, led by benefits 5. 4-6 scannable benefit bullets 6. Spec list 7. Who it's for and use cases (hiking, gym) 8. Short FAQ with 3-4 real buyer questions 9. Care, warranty and shipping details, only from the placeholders above 10. Alt text for each main product image (under 125 characters, describing what the image shows) 11. JSON-LD Product structured data with brand, SKU, price and availability. Leave out ratings, since I have no review data to give. Keep body copy to about 150-300 words. Don't invent specs, materials or certifications I haven't given.
Replace the [brackets] with your details before you send it: main keyword, brand name, materials and finish, dimensions and weight, colors or variants, price, SKU, what's in the box and a few more.
Why this version works
- Removed greetings and thanks. Cuts filler tokens without losing any facts.
- Expanded into full SEO product page structure. An online store page needs title, bullets, specs, FAQ, schema.
- Added placeholders for brand, specs, price, SKU. Prevents the assistant from inventing product details.
- Kept tone, audience and all facts. Friendly, non-salesy voice and 24oz, 24h/12h stay exact.
What a professional product page prompt covers
- SEO title and meta description
- Keyword placeholder
- Benefit bullets
- Spec list
- Image alt text
- Product structured data or schema
- Placeholders for brand and missing specs
- Friendly, not salesy tone
Watch out for
- Invented materials, prices or certifications
- A single short paragraph only
Best AI model for this prompt
This is a everyday task: solid product page writing with SEO structure, but no hard reasoning. You don't need the most expensive model. The cheapest model at each company that handles it well:
| Company | Model | Per use | Per 1,000 uses |
|---|---|---|---|
| Anthropic | Claude Sonnet 5.5 | $0.011 | $10.68 |
| OpenAI | GPT-6.1 Terra | $0.0053 | $5.34 |
| Gemini 3.8 Flashcheapest | $0.0040 | $4.00 |
Pay-per-use list prices for this prompt and its expected answer (about 1,000 tokens). On a monthly chat plan, the same choice shows up as more messages before you hit your limit. See today's AI prices.