Pricing strategy prompt

What most people type

We sell a $99/year project management tool, churn is 6% monthly and we're losing deals to cheaper competitors. Should we lower price, add a free tier or something else?

It works, but the AI has to guess your target customer segment and team size, main competitors and their prices and current customer count and monthly signups, so the first answer usually needs another round. The version below asks for exactly what a professional would deliver.

Act as a SaaS pricing and growth strategist. Recommend whether we should lower our price, add a free tier, or pursue another approach, and explain why.

Facts:
- Product: project management tool, $99/year
- Monthly churn: 6%
- We are losing deals to cheaper competitors

Context I'll fill in: [target customer segment and team size], [main competitors and their prices], [current customer count and monthly signups], [trial or freemium setup today], [top reasons deals are lost, if known], [gross margin and customer acquisition cost].

Do this:
1. Diagnose first. Note that 6% monthly churn is high for an annual plan, and ask the assistant to explain what it could mean (for example, whether churn is really a product, onboarding or fit problem rather than a price problem). Calculate the implied annual retention and average customer lifetime, and show the math.
2. Evaluate each option: lowering price, adding a free tier, and at least two alternatives (for example, packaging or tiers, onboarding and retention fixes, positioning against competitors, niche focus). For each, give the upside, the risks, the conditions under which it works, and the effect on revenue and churn.
3. Give a clear recommendation with the order to do things in, and a simple test or experiment for the top choice, with the metric that would show it is working.
4. State your assumptions and the uncertainty. Don't invent market statistics or competitor figures. Use the numbers I give and mark anything else as an assumption.

Format: a short diagnosis, a comparison table of the options, then the recommendation and next steps.

Replace the [brackets] with your details before you send it: target customer segment and team size, main competitors and their prices, current customer count and monthly signups, trial or freemium setup today, top reasons deals are lost, if known, gross margin and customer acquisition cost.

What a professional pricing strategy prompt covers

• Asks for options with pros and cons
• Asks for the data to check first
• A recommendation and how to test it
• Placeholders for competitor prices

Best AI model for this prompt

This is a everyday task. You don't need the most expensive model. The cheapest model at each company that handles it well:

Pay-per-use list prices for this prompt and its expected answer (about 400 tokens). On a monthly chat plan, the same choice shows up as more messages before you hit your limit. See today's AI prices.