Research & academic

Survey design prompt

A copy-and-paste prompt for ChatGPT, Claude or Gemini that gets a professional survey design on the first try, plus the cheapest model that does it well.

What most people type

design a survey to find out why customers cancel our gym membership

It works, but the AI has to guess your members who have cancelled / members who are cancelling, survey channel, e.g. email, in-app, at the front desk and gym type and size, so the first answer usually needs another round. The version below asks for exactly what a professional would deliver.

The better prompt

Design a survey to find out why customers cancel their gym membership. It will be sent to [members who have cancelled / members who are cancelling] via [survey channel, e.g. email, in-app, at the front desk].

Include:
- A short intro line that explains the purpose and how long the survey takes, plus a closing thank-you.
- A mix of question types: one primary multiple-choice question on the main reason for cancelling (with an "Other" option), a multi-select question on contributing factors, rating-scale questions on experience areas such as equipment, cleanliness, classes, staff, pricing and location, and a few open-ended questions.
- Questions on what would have kept them, whether they would consider returning, and how likely they are to recommend the gym.
- A few optional profile questions (e.g. membership type, length of membership, visit frequency), with a note on which to skip to keep the survey short.
- Neutral, non-leading wording, and one idea per question.

Gym details: [gym type and size], [membership types and pricing], [target number of questions or completion time].

Format: the questions in order, grouped by section, with the answer options under each. Then add a brief note on how to analyze the results (e.g. coding open-text answers into themes) and on how to raise the response rate. Don't invent figures or benchmarks.

Replace the [brackets] with your details before you send it: members who have cancelled / members who are cancelling, survey channel, e.g. email, in-app, at the front desk, gym type and size, membership types and pricing, target number of questions or completion time.

What a professional survey design prompt covers

  • Mix of question types
  • Neutral non-leading wording
  • Short length so people finish
  • Placeholders for gym details
  • How to analyze results

Best AI model for this prompt

This is a everyday task. You don't need the most expensive model. The cheapest model at each company that handles it well:

CompanyModelPer usePer 1,000 uses
AnthropicClaude Sonnet 5.5$0.0046$4.56
OpenAIGPT-6.1 Terra$0.0023$2.28
GoogleGemini 3.8 Flashcheapest$0.0017$1.71

Pay-per-use list prices for this prompt and its expected answer (about 400 tokens). On a monthly chat plan, the same choice shows up as more messages before you hit your limit. See today's AI prices.

Survey design prompt for ChatGPT, Claude and Gemini (Research & academic) · PromptSaver