Real estate

Listing description prompt

A copy-and-paste prompt for ChatGPT, Claude or Gemini that gets a professional listing description on the first try, plus the cheapest model that does it well.

What most people type

write an MLS listing for a 3 bed 2 bath house in Tampa, 1,850 sq ft, new roof 2023, big fenced backyard, close to schools

It works, but the AI has to guess your headline character limit, if any, mLS character limit and price, so the first answer usually needs another round. The version below asks for exactly what a professional would deliver.

The better prompt

Write an MLS listing for a house in Tampa using only the facts below.

Facts:
- 3 bedrooms, 2 bathrooms
- 1,850 sq ft
- New roof (2023)
- Big fenced backyard
- Close to schools

Include:
- A headline of [headline character limit, if any]
- A listing description within [MLS character limit], written in a natural, professional tone
- Opening with the strongest features, then the layout and outdoor space, then the location
- Describe the property itself, not the ideal buyer (fair housing compliance): no references to family status, age, religion, race or other protected characteristics. "Close to schools" can be stated as a location fact only.
- Don't invent features, upgrades, finishes, school names, distances or neighborhood details that weren't given. Use the placeholders below where details are needed.

Placeholders to keep in the text: [price], [address], [neighborhood], [year built], [other upgrades or features], [agent name and contact].

Return the headline and the description, ready to paste, followed by one short line listing any details I should add to strengthen the listing.

Replace the [brackets] with your details before you send it: headline character limit, if any, MLS character limit, price, address, neighborhood, year built, other upgrades or features, agent name and contact.

What a professional listing description prompt covers

  • MLS-friendly length or character limit
  • Headline
  • Placeholders for price, address and agent
  • Fair housing compliant wording

Watch out for

  • Describing ideal buyers by family status or other protected class
  • Invented features

Best AI model for this prompt

This is a everyday task: short factual listing copy; needs care with fair housing wording but is routine writing. You don't need the most expensive model. The cheapest model at each company that handles it well:

CompanyModelPer usePer 1,000 uses
AnthropicClaude Sonnet 5.5$0.0035$3.47
OpenAIGPT-6.1 Terra$0.0017$1.74
GoogleGemini 3.8 Flashcheapest$0.0013$1.30

Pay-per-use list prices for this prompt and its expected answer (about 300 tokens). On a monthly chat plan, the same choice shows up as more messages before you hit your limit. See today's AI prices.

Listing description prompt for ChatGPT, Claude and Gemini (Real estate) · PromptSaver