Social media

Content calendar prompt

A copy-and-paste prompt for ChatGPT, Claude or Gemini that gets a professional content calendar on the first try, plus the cheapest model that does it well.

What most people type

plan a month of social posts for my bakery

It works, but the AI has to guess your bakery name, city/area and platforms, e.g. Instagram, Facebook, TikTok, so the first answer usually needs another round. The version below asks for exactly what a professional would deliver.

The better prompt

Create a one-month social media content calendar for my bakery, [bakery name], in [city/area].

Context: Platforms: [platforms, e.g. Instagram, Facebook, TikTok]. Posting frequency: [posts per week]. Audience: [target customers]. Brand voice: [tone]. Products and specialties to feature: [key products]. Current promotions, seasonal items or events this month: [promotions/events]. Main goal: [goal, e.g. foot traffic, pre-orders, followers]. Ordering or visit details for the call to action: [how to order / hours / link].

Deliver:
1. A short content strategy: 3-5 content pillars (such as product showcases, behind the scenes, customer stories, promotions, community) with the approximate share of posts for each.
2. A table for the full month, by week and day, with columns: date/day, platform, content pillar, post idea, format (photo, Reel/short video, carousel, story), caption draft with a hook in the first line, hashtags, and call to action.
3. A few reusable caption templates and a hashtag set I can rotate.
4. Quick tips on best posting times and on tracking results, marked as general guidance to test with my own analytics.

Keep captions short and platform-appropriate. Don't invent prices, offers, awards or customer reviews. Use [placeholders] where you need details I haven't given. If an allergen, dietary (gluten-free, vegan) or similar claim is used, mark it [confirm with my actual recipes].

Replace the [brackets] with your details before you send it: bakery name, city/area, platforms, e.g. Instagram, Facebook, TikTok, posts per week, target customers, tone, key products, promotions/events and a few more.

What a professional content calendar prompt covers

  • Platforms placeholder or choice
  • Posting frequency
  • Table with dates, theme, format and caption idea
  • Mix of content types
  • Placeholders for specials or events

Best AI model for this prompt

This is a everyday task: needs solid, creative writing and structure, but no hard reasoning. You don't need the most expensive model. The cheapest model at each company that handles it well:

CompanyModelPer usePer 1,000 uses
AnthropicClaude Sonnet 5.5$0.023$22.64
OpenAIGPT-6.1 Terra$0.011$11.32
GoogleGemini 3.8 Flashcheapest$0.0085$8.49

Pay-per-use list prices for this prompt and its expected answer (about 2,200 tokens). On a monthly chat plan, the same choice shows up as more messages before you hit your limit. See today's AI prices.

Content calendar prompt for ChatGPT, Claude and Gemini (Social media) · PromptSaver